Growing Together

Sharing the essence and vision of biodiversity monitoring in agricultural landscapes through a lively postcard and animation.

The BioMonitor4CAP project involves 23 partners in 10 European countries and Peru. It designs simple and advanced biodiversity monitoring systems to measure biodiversity in agricultural landscapes and achieve effective policies and transformation in the sector. Sympoiesis partnered with the team to bring their approach and vision to life through a vibrant and lively collage postcard and animated video loop.

Project

Sympoiesis was approached by BioMonitor4CAP to design a postcard to hand out at events and fairs, offering a fun and memorizable token of encounter as opposed to a traditional, dry, and text-heavy flyer.

Integrating the physical and digital experience, a QR code on the backside of the card takes people to the website landing page, where they can experience an animated version of the postcard.

Process

Together with the team, Sympoiesis identified the essence of BioMonitor4CAP and its approach to biodiversity monitoring. We designed a collage postcard under the theme of “Growing Together”, highlighting the collaboration between international project partners; between the scientists, farmers, and general public; and between humans and the more-than-human world when working towards the protection of biodiversity.

Once the final version was approved, we developed an animation of the postcard design. Together they provide an integrated experience, combining the liveliness of motion with the nostalgic physicality of the postcard.

Collage + Graphic Design by Niels Devisscher

Motion Design by Neirin Best

“Working with Niels and the team was a great and collaborative experience. The entire process was generative and smooth, with thoughtful feedback ensuring that our vision was honored in the final output. The postcard and animation turned out beautifully, and we felt truly seen throughout the process. Their creativity and attention to detail made the collaboration both exciting and rewarding!”

Stephanie Timm, Project Lead

Digital mockup of the postcard revealing both the front and back sides with QR code, project description, and partner logos.